Berkshire Hathaway HomeServices Named ‘Real Estate Agency Brand of The Year’ In 2018 Harris Poll Equitrend® Study #GoodToKnow
Consumers also tap the network as ‘Most Trusted Real Estate Brand’ in study, which included input from more than 77,000 U.S. consumers Austin Texas – Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, and Berkshire Hathaway HomeServices Texas Realty, today announced their network was recognized as “Real Estate Agency Brand of the Year” and “Most Trusted Real Estate Brand” in the 30th annual Harris Poll EquiTrend® study.
More than 77,000 U.S. consumers rated 3,000 brands in about 300 categories in the online study earlier this year. Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying factors.
“We are honored to be recognized by consumers in the respected Harris Poll EquiTrend® study,” said Gino Blefari, Berkshire Hathaway HomeServices president and CEO. “It’s a tribute to our franchisees’ tireless work and support of clients and the exemplary way they represent our brand in the marketplace.”
This year’s EquiTrend® study reflected an emerging trend in consumer behavior – the push to simplify and align with brands they know and trust. “Trust is earned,” said Blefari. “We are absolutely proud consumers chose our Berkshire Hathaway HomeServices as ‘Most Trusted Real Estate Brand.’ It speaks to the way our franchisees conduct business every day and deliver on their promises.”
“We are witnessing the strength of our brand in the marketplace,” said Dede Jenkins, CEO, Berkshire Hathaway HomeServices Texas Realty “Consumers appreciate the quality, integrity, skill, and trust behind the Berkshire Hathaway HomeServices name, and that translates into real business.”
“Our network professionals are passionate about client satisfaction and service,” said Blefari. “We are elated their hard work and dedication to their profession has been recognized by consumers.”
The 2018 Harris Poll EquiTrend® study measures and compares the brand health of companies. Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand awareness, influence and familiarity.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building a twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible.
We are pumped to announce that Berkshire Hathaway HomeServices Texas Realty has once again been recognized as one of the top brokerages in a network made up of over 1400 offices!
We kicked off the 2018 BHHS Annual Convention in San Antonio by accepting an award for having the 49th most productive office in the nation! Rick and Dede Jenkins did an awesome job representing all of our agents and staff. We know this award would not be possible without all the hard work and dedication of our agents and staff bring to work every day. This one is for you! Now it’s off to the Rodeo and some Little Big Town!!!
Introducing Our National TV Spot
Berkshire Hathaway HomeServices recently launched a new TV spot that focuses on the homeselling process. This clearly sets us apart from the buyer-focused ads the industry typically produces.
The spot, entitled “Place,” includes vignettes of people in locations both near and far from where they live, acknowledging no matter where life takes you, there truly is no place like home. It concludes with a nod to members of the Berkshire Hathaway HomeServices brokerage network, who have the expertise to help buyers and sellers find their way home through homeownership. “Our message captures the emotional journey of home selling and demonstrates the value of our knowledgeable agents,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices. “We know a home represents the most significant transaction most people may ever make in their lives and this spot reflects the magnitude of that all-important decision.”
The spot will run on national cable, but you can see it here first.
From our first brand TV spot to print ads in the Wall Street Journal, we support the Good to Know.® campaign on a national scale.
+ TV Commercial airs on national cable
+ Print runs in major publications, including the Wall Street Journal
+ Digital advertising
+ Social Media campaign
+ Sponsorship of the HGTV series 'Good Bones' featuring mother - daughter team Mina Starsiak and Karen E. Laine.
Our Campaign: Good to Know.®
The Good to Know.® campaign builds awareness for the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.
*Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Brands included in the 2014 Harris Poll EquiTrend® Study.