Published by: Daisy Gregg
To some people, the idea of paying third parties to find you a home, close the sale, and later, help you sell your home, seems like a formality they can live without. But there are many more jobs your Berkshire Hathaway HomeServices network real estate professional performs for you, and the most important is your protection.
When your home is listed with your real estate professional, it’s marketed worldwide, including to other real estate professionals. The first place it’s listed is in the multiple listing service, which has compensation rules that allow other licensed professionals to bring their qualified homebuyers to see your home. If your home sells under contract, they’re compensated by your real estate professional.
The reason this system has worked so well for decades is that the only homebuyers who will see your home are motivated, understand the process, are willing to take the appropriate steps, and are ready to buy.
Unrepresented homebuyers may come to your door and ask to see your home, but beware. They think your listed home is an open invitation to look around. Other buyers simply aren’t quite ready to buy, or they’d have their own real estate professional. Whatever their reasons, they’re strangers who haven’t been vetted and shouldn’t cross your threshold.
It’s best not to discuss your home, your reasons for selling, or provide other information to unrepresented buyers. Instead, direct them to your Berkshire Hathaway HomeServices network real estate professional. They’re trained to help both buyers and sellers.