2022 Real Estate Technology Innovations

Posted by Berkshire Hathaway HomeServices Texas Realty on Wednesday, August 10th, 2022 at 11:00am.

Real estate is changing at a rapid pace and each year brings innovations to the industry. Pushed forward by thought leaders, the real estate industry embraces advancement of products and services quickly, all designed to stay ahead of the competition.

Here are a few tech trends for 2022 that are having people talking.

  • Immersive AR/VR for Property Touring – The pandemic forced a drastic change in the way agents marketed and showed properties to prospective buyers. New technologies are using Artificial Intelligence and Virtual Reality to allow buyers to “walk through” the properties with an immersive experience.
  • Digital Marketplaces for Buyers and Sellers – Nobul is leading the field with its digital marketplace. They offer transparency regarding fees and commissions and use a sophisticated algorithm to match buyers and sellers with agents who align with their criteria and values.
  • Blockchain and Tokenization – Blockchain technology is used as a ledger for Bitcoin transactions, but it offers much more. Blockchain is impossible to tamper with, shows instantaneous changes, and is publicly visible. Investors are using this to bring greater accountability to the process.” Blockchain technology is also used in real estate tokenization that allows investors to purchase a small fraction of a property, lowering the entry threshold to a new class of investors.
  •  IoT in Property Management – Property Management can now offer smart technology systems linked via IoT (Internet of Things) hubs to bring real-time visibility and security to more properties.

The real estate industry has always embraced innovation as a way for agents to differentiate themselves in this highly competitive market and serve their clients better.

BHHS Austin Real Estate Blog

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