Psst. Whisper Listings Are More Common Than Ever
And they’re not only for the ultra-rich and famous!
A private sale — also called an off-market listing or “whisper listing” — is a for-sale property that, at the seller’s request, is not listed in the MLS or marketed in the traditional sense. Historically, this method of home sale has been favored primarily by ultra-wealthy and famous individuals who wish to protect their own privacy, although it is becoming increasingly popular in low-inventory, high-demand markets. While whisper listings can be exciting and lucrative, these ultra-secretive sales demand unconventional marketing and information distribution strategies.
Classified: Home Sales of the Rich and Famous