Published by: Daisy Gregg
California real estate professionals were the first to introduce a concept called value-range pricing, also known as variable pricing or range pricing. Instead of one listing price, the seller can list a pricing range and deepen the pool of buyers who may be interested in the home.
The advantages are many. Some sellers are more comfortable using a price range for their home, rather than a specific price that feels too high or too low. The seller’s home appears in a broader number of results when a real estate professional or a buyer searches for homes online. Homebuyers shop in a range because they want to see the best homes available that they can possibly afford.
Getting as many buyers as possible to look…