Introducing Our National TV Spot
Berkshire Hathaway HomeServices recently launched a new TV spot that focuses on the homeselling process. This clearly sets us apart from the buyer-focused ads the industry typically produces.
The spot, entitled “Place,” includes vignettes of people in locations both near and far from where they live, acknowledging no matter where life takes you, there truly is no place like home. It concludes with a nod to members of the Berkshire Hathaway HomeServices brokerage network, who have the expertise to help buyers and sellers find their way home through homeownership. “Our message captures the emotional journey of home selling and demonstrates the value of our knowledgeable agents,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices. “We know a home represents the most significant transaction most people may ever make in their lives and this spot reflects the magnitude of that all-important decision.”
The spot will run on national cable, but you can see it here first.
From our first brand TV spot to print ads in the Wall Street Journal, we support the Good to Know.® campaign on a national scale.
+ TV Commercial airs on national cable
+ Print runs in major publications, including the Wall Street Journal
+ Digital advertising
+ Social Media campaign
+ Sponsorship of the HGTV series 'Good Bones' featuring mother - daughter team Mina Starsiak and Karen E. Laine.
Our Campaign: Good to Know.®
The Good to Know.® campaign builds awareness for the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.
*Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Brands included in the 2014 Harris Poll EquiTrend® Study.